TORONTO (Ontario, Canada) - October 3, 2007

A NEW FORCE IN CANADIAN SPORTS INSURANCE ANNOUNCED

Leading Canadian Special Risk managing general underwriter, W. J. Sutton & Company Limited, and global sports insurer, Sportscover, today jointly announced the launch of a new company focussing on sports insurance in Canada. Sutton Sportscover Limited, as the new joint venture is known, will provide comprehensive, tailor made insurance for sports federations, associations and clubs.

The joint venture brings together two experienced international specialists in the sports insurance field. W J Sutton has been a well-respected name in special risk accident and health insurance for many years in the Canadian and US markets. Sportscover is an Australian owned company that has expanded from its Asia Pacific base to become a major name in sports insurance in Europe and last year launched a syndicate at Lloyd’s.

Sutton Sportscover Limited will offer a broad range of sports insurance including Personal Accident, Public Liability, Professional Indemnity, Directors and Officers, Property and Contingency Insurances through Lloyd’s.

W J Sutton President, Bill Sutton remarked, "Our new joint venture with Sportscover has resulted from the similar histories of two long-time Lloyd’s Correspondents, brought together by our mutual friend and colleague of many years, Steve Boucher. The similarity of the paths of the two companies has set the backdrop for an ideal partnership. Our respective experiences in professional and amateur sports from five different continents will provide a combination of products, services and knowledge not seen before. We look forward to working together with Sportscover.”

Sportscover Director Chris Nash said, “We are delighted to be in Canada and teaming up with such a well-respected sports specialist in Sutton’s. We consider this joint venture in the Canadian market to be a significant step in our worldwide development. This is an exciting opportunity for both of our companies.”

W J Sutton & Co was founded in 1978 and initially specialized in providing insurance products and services to respond to the unique needs of professional sports teams and athletes. Over time, the company has developed into a broad Specialty Accident & Health Underwriter, offering Special Risk coverage's for many diverse clients and risks.

Sportscover is one of the world's leading sports insurance underwriters with offices in Australia, the United Kingdom, and the Pacific. Using a worldwide broker network, Sportscover specialises in accident, liability, property and contingency insurances for sport. Sportscover’s Lloyd’s syndicate, SCS 3334, managed by Argenta Syndicate Management Limited, is the only A+ rated dedicated amateur sports insurer in the world.

For contact details, please visit our website at www.suttonsportscover.com

For further information including photo or interview opportunities, please contact:
Alexandra Yee at (416) 307-5626 or ayee@suttonsportscover.com